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Coca-Cola Expedition 206: Mission Accomplished. Happiness Everywhere.

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Expedition 206

Coca-Cola Expedition 206 is the latest exhibit currently on display in the Hub of the World of Coca-Cola. This exhibit celebrates the completion of the unprecedented journey made by three young people Coca-Cola® sent around the world to accomplish one mission. The mission: visit 206 countries and territories where Coca-Cola is sold — or as many as possible in one year — to seek out and document what makes people around the world happy.

Tony Martin, Kelly Ferris and Antonio Santiago started their expedition in Madrid, Spain, on Jan. 1, 2010. The year—long adventure concluded at the World of Coca-Cola in Atlanta, GA. on Dec. 29. The traveling team visited 186 countries and traveled more than 275,000 miles by air, sea and land throughout the expedition.

Along the journey, the team visited several major events, including the Vancouver 2010 Olympic Winter Games in Canada, the FIFA World Cup in South Africa and the Shanghai World Expo 2010 in China. From Aruba to Zimbabwe and nearly everywhere in between, the team members brought the world along for the ride, too, sharing constant updates via Facebook, Twitter, YouTube and other online networks. Through their daily interactions with people from all walks of life, the team members learned that family, friends, food, sports and music were, far and away, the most commonly cited sources of happiness for people from all corners of the world.

The legacy of Coca-Cola Expedition 206 lives on at the World of Coca-Cola in this one-of-a-kind exhibit that showcases several of the specially designed Coca‑Cola® Contour bottles created by artists from around the world, decorated to represent happiness in the local culture along with a video documentary of their travels.


To learn more about Expedition 206, please visit: http://www.expedition206.com/

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